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Cape Coral, FL · Est. 2026

Beach Essentials.
Ocean Purpose.

A teen-founded brand saving the ocean one purchase at a time.

“You were buying beach gear anyway. Now every towel, tote, and tee helps the ocean breathe a little easier.”

Ocean Pattern Towel

$45.00 USD

Conservation Essentials

Gear up for your next adventure with products that make a splash for conservation. A portion of every sale goes directly to saving marine life.

Pastel Tone Backpacks
Recycled Reef Tote

$32.00 USD

Reef-Safe SPF 30

$24.00 USD

Salted Shell Co.

Beach essentials that give back to the ocean. Every purchase helps protect sea turtles, coral reefs, and our blue planet.

Shop by Category

Happy family waving at the beach, reef safe beach brand.
Swimwear

Coming Soon

Beach Jewelry

Coming Soon

Reef-Safe SPF

Reef-Safe

Woman in white hoodie walking toward a reef safe beach brand.
Salted Shell Merch
Beach Totes

Coming Soon

Towels & Blankets

Coming Soon

Follow @SaltedShellCo on TikTok

Behind-the-scenes, ocean facts, and latest product drops. Join our community of ocean lovers.

Where Your Purchase Makes Waves

A portion of every order funds real ocean projects, helping to protect our waters and all who call it home.

Baby Turtle Patrol

We fund local teams to protect tiny hatchlings as they make their brave way to the sea.

Coral Gardeners

Your purchase helps us plant new coral reefs to keep our oceans healthy and colorful.

Beach Cleanups

We help pull plastic and trash away from our beautiful shores to keep the sand clean.

Ocean Explorers

We fund special research to learn more about our sea friends and how to keep them safe.

Member-Only Discount

Special savings on every single order across our entire collection.

Join the Salted Shell Society

A members club for ocean-loving families dedicated to preserving our blue planet together.

Sea Animal Assignment

Receive your own sea animal mascot to follow and protect.

Early Access

Be the first to shop new collection drops before they go public.

Impact Updates

Monthly reports showing exactly how your support is helping the ocean.

“Every beach day leaves a footprint. Let yours be one that helps the ocean heal.”

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